A website is like a representative – of you, your company, and your business as a whole. Having a good website that provides information about your company, answers queries, and makes sales is a good start – at best. A well-designed website that does not attract visitors is no good for you and your business.
It is the desire of every website owner to always attract visitors like a magnet. However, with about 1.24 billion websites in the internet space today, every website owner has some work to do. Have you been struggling to drive traffic to your website? Here are a few practical steps that can help you.
Proper SEO Optimisation
If you really want to increase your website traffic, SEO optimisation is the foundation. To get this right, you must first identify your target audience and only produce what they want. Content of high quality that your audience is searching for along with concise Meta descriptions will attract visitors to your website. Although keyword research can be challenging, it is great for SEO. A practical keyword research tip is making use of keywords your top competitors are ranking with.
Let us imagine that your website covers anything and everything under basketball shoes. What else would you look to target apart from “best basketball shoes”? When you analyse your competitors properly, looking out for the keywords they make use of, you would have better ideas on the keywords that will optimise your website, drive traffic to it – and help you rank. To ensure your traffic is not temporary at best, your users must be certain that they will find informative content on your website. Proper SEO optimisation is a key to rank well in search engines.
Once you have prepared your website for traffic, the social media provides a great platform for you to attract visitors. Adding relevant hashtags to your posts is a great way to direct your social media followers to your website and promote the pages therein. Social media extends your reach massively and gets your product discovered by your target audience.
Use Long-tail Keywords
Although short-tail keywords are searched for more frequently by most visitors, ranking them on search engines can be a daunting task. On the other hand, making use of long-tail keywords provides a better chance at ranking even higher for queries specific to the products and services you offer – and higher ranking easily translates to more traffic. In fact, with the advancements of voice-to-text capabilities in search engines, people now prefer long-tail keywords for their search.
Assess your Performance
Checking your website’s analytics and making use of tracked links for your marketing will allow you identify the best strategies and contents that work. You would be able to easily identify the strategies that need improvement and those you should totally do away with. Driving traffic to your website cannot be achieved overnight. Hard work, dedication, and perseverance will be required to constantly improve your website traffic. Truly, there is never enough traffic. With continuous perseverance – having a mix of the right strategies – you would start seeing the desired progress in your website traffic.