10 Reasons Why You Should Update Your Site Every Year

  • AUTHOR: redamin
  • February 24, 2019
10 Reasons Why You Should Update Your Site Every Year

 

WHY YOU SHOULD UPDATE/UPGRADE YOUR WEBSITE EVERY YEAR?

well in our opinion updating/upgrading website have lot of reason, from slow load, till it doesn’t attract your audience anymore.

Users are way more savvy and picky these days, with all the information available, and so many brands and businesses competing for their attention. Hence, it’s imperative that you maintain and keep your website fresh and in line with recent design trends, technological advancements and search engine algorithms (if you care about SEO).

Check out 11 important factor we list down for you. and if you love you website and need to do something about it, drop us a message, we sure have solution for you.

1. IT’S NOT MEMORABLE & STANDING OUT

Does everyone’s website look the same in your area? Be memorable, stand out and stay ahead of the competition. A new fresh look for your website can help with creating a lasting impression. Nothing shouts “successful, trendy business” more than a well polished site with fresh content. Make sure to stay ahead of the game this year, and give your clients & fans a reason to talk about your site & new galleries. It’s a great way to bringing new eyes to your site that could convert into clients for 2018-2019 seasons.

2. IT DOESN’T REFLECT YOUR BRAND

This one should be straightforward. Your website promotes you 24/7 in the online world. If you’ve rebranded recently, if your photography style and aesthetics have changed and evolved throughout the past seasons – your website should reflect and advocate that change. Otherwise, you may be attracting the wrong type of clients, that are after your old type of work. Which brings us to reason #3.

3. YOU’RE NOT ATTRACTING THE RIGHT CLIENTS

If you are not getting inquiries from the type of clients you want to work with, you are not positioning yourself correctly on the market. One golden rule is to curate your work. Check the content and galleries you show on your website, remove the type of work you don’t want to do in the future (i.e. family, portrait, editorial, etc). Carefully select your best, fresh images (the type of projects you want to do more) and include them on your homepage, in your main slider. This will immediately filter out the inquiries which are not a good fit for you. Make sure all your content is consistent, including colors, fonts, icons, etc. An example of consistency in a website would be this.

4. OUTDATED THEME & TECHNOLOGIES?

This one affects your visitors’ experience on your website. “Old school is cool” does not apply when it comes to functionality. The Internet and digital world is constantly changing and evolving. Web standards shift each year, dictating new tools and technologies for building a good website. Your potential clients’ preferences and tastes shift even faster. What was trendy yesterday, may not be tomorrow. If you want your business to succeed, you need to be agile with your approach and website.

5. MOBILE FRIENDLY

must of time this is the case, but sometime you think you have a mobile friendly website, But have a responsive or adaptive design Doesn’t Mean you have mobile friendly website, you still need to keep up with the latest trends. Newer themes include modern styling code which allows your site to adapt nicely to any device. They also allow you to hide certain page blocks for mobile, for a faster loading speed and nicer user experience.

Remember with mobile technology everywhere this days over 60% of websites traffic is now via mobile devices. You can be sure that your users are going to view your site on a mobile device at some point. It’s even more likely that it’s going to be the first interaction they have with your site if they are checking you out via Facebook or Instagram.

Actually, go ahead right now and check your site’s stats. You can do that via your Gooogle Analytics of Google Webmaster Tools.  Convinced now?Mobile is important and it won’t go away in the next years. Don’t leave money on the table with a poorly performing mobile site, it’s one of those crucial business aspects that you can’t ignore.

In Red Maple Web Studio, all of our designs are responsive and look awesome on mobile right out of the box.

6. DOES YOUR WEBSITE LOAD SLOW?

Want a loading time under 5 seconds. If you’re not sure how quickly your site loads, you can contact us we have tools to check how long it takes for your site to load, and which files are the troublemakers. Poor results could mean you have some work to do. Slow loading speed could be caused by a number of reasons: heavy unoptimized images, underpowered hosting and even an old, poorly performing theme.

7. YOUR BOUNCE RATE IS HIGH

An extremely important point. If you’ve been pouring your money and time into SEO and a marketing strategy, bringing a lot of traffic to your website, but the second they access your homepage (or any other page), they bounce right off of it – you have a problem. You’re losing leads and potential clients.

A high bounce rate indicates that you’re doing something wrong, either with content, with the navigation or overall look and feel on your website. On average, a bounce rate between 40-60% is considered to be OK (this varies depending on your industry).

8. SECURITY

Like it or not, new or old, any website can be hacked. The experience is stressful and painful, especially when you lose information, or/and pay alot of money for it to create beautiful and easy access website. However, older websites rely on older technology, therefore chances of security breach are higher. We Make sure your Website is updated and follow our Security procedure.

9. ALL THOSE COOL APPS & INTEGRATIONS

An old outdated website might not keep up with all the new apps, plugins and integrations available out there. So, if you want your apps or plugin or even a API or any other useful tools that simplify your workflow to be integrated with your site – keep it updated and fresh.

10. CODING AND SCRIPTS

all those points above aside, we have major concern in RMCE how to code and where to store them. the speed and performance of your website are all depends on how they are perform and how fast they can load from offsite/onsite resources. you can host them in your server but does your server connection good anywhere in the world? our answer is NO. your hosting might have good connection in SEAsia but does it have same in in Europe?

Well you’re in luck, because we have our own CDN (Content Delivery Network) services on some of the must reliable brand in the word, such as AWS, Cloudflare and many more. this allow us to run the codes and script offsite to make sure they’re accessible everywhere and fast for your users, and have better security.

 

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